Hello world!

Having been in the formalwear business for a very long time, and having worked with thousands of clients over the years, there are a few truths that I know when it comes to choosing your perfect prom dress.

Truth Number 1:  There’s beauty in every girl!  And no, I’m not just talking about internal beauty, although there certainly is that!  But there’s physical beauty in every girl as well.  That beauty doesn’t come in a specific size or number.  It doesn’t come in a specific proportion.  It comes in the uniqueness of YOU are the ONLY YOU that there will EVER be, and no one will EVER be able to exactly duplicate YOU!  You can’t put a number on that kind of beauty!  Sometimes, though, the girl just has to recognize that remarkable beauty in herself and come to feel comfortable in her own skin.  Not everyone is there yet.  And if you’re not, that’s ok.  Becoming takes time. Recognizing your own beauty and seeing what others have seen in you all along takes time.   It’s not for the faint of heart.  So, give yourself some grace.  And if you ARE already there, well then, congratulations!  Perhaps you can use your experience to help others along in their process and help them to find their own unique beauty too.  Remember, there’s beauty in everyone!

Truth Number 2:  There’s beauty in every gown!  Everyone might not agree with me on this one.  But as someone who is an expert in formalwear with years of experience, I KNOW that there’s beauty in every gown.  OK, wait.  Maybe that really is going a bit too far.  Maybe even I don’t agree with this one.  I have, after all seen some pretty HIDEOUS gowns in my time.  (“Pretty hideous.”  Isn’t that an oxymoron?)  So, let’s quantify that statement!  Truth Number 2:  There’s beauty in every gown IN THE ELEGANT EDGE!  Because, as the expert (remember all that experience I mentioned), Jodi of this FABULOUS SHOP personally chose these gowns!  This really is HER collection.  And she has great taste!  So, if there’s not beauty in every gown IN THIS STORE, then Jodi wouldn’t have chosen them to be in HER collection in the first place!  So there!  They’re all beautiful!  OK?  Just trust me!  And if you question that sentiment, and see a gown that YOU think is less than beautiful, then just realize that you haven’t seen it on the right girl!

Which brings me to my next point.  Despite all that aforementioned beauty, not every girl is made for every dress.  And vice versa.  There are indeed certain things such as size, color, and silhouette that have to be considered.  But once you figure those out, you are eventually going to find the right dress.  And that leads me to . . . 

Truth Number 3:  There’s beauty in finding THE dress!  And when you find THE dress (or THE dress finds you), then you just need to go ahead and BUY THE DANG DRESS!  “That sounds really harsh,” you say!  Not really.  Everyday, I see clients pass up on dresses that I know, and even they know deep inside, are PERFECT for them.  But they pass on them, or decide to wait, or decide to continue looking, thinking they might miss something else that might be out there.  Then later, when they come back to the realization that their first instinct was correct, it’s too late because the dress is already sold or gone or out of stock or someone else at their same school has already purchased it.  So, what are the reasons girls pass on dresses?  Way too many to count!  But here are just a few of the top ones: